No other city in the Country offers so many challenges to real estate developers as does San Francisco. With challenges, come great opportunities to those that know the process.
Scott and his team expertly guide residential developers in San Francisco. Their “best in class” advisory services include research, project acquisition, design, brand identity, project promotion, sales strategy and risk management practices. From concept to post-sale services, we will lead the way to a successful development.
A high level overview of my services is below. For more specifics, just give me a call.
Market Research
Who is going to be the buyer for your product? What are the buyer requirements for the expected price-point and location? I supply in-depth market reporting and research so you can have these answers before you acquire your project or put a shovel in the ground.
Project Acquisition
Often times, sourcing a project can be more of a challenge than simply looking at what is available on the open market. My professional relationships with commercial brokers, architects, engineers and real estate attorneys often result in early exposure to coming sites and potential projects. This can help you get a jump on the competition.
Design
What will make a buyer select your product over the competition? Most likely it’s the well-thought out design. We understand what motivate buyers. We can work with your designers to come up with floor plans, amenities and finishes.
Project Promotion
You need an innovative campaign to set you apart from the competition. Your development is the star of the show. We create custom campaigns that include web, email, print, social media, public relations and on-site promotion. Our experience allows us to cater to a select audience with a curated, “high touch, high class” approach.
Sales Strategy
Selling new construction or repositioned property is not the same as selling a house. Most developers in San Francisco spend a large percentage of the budget on cutting edge infrastructure. How do you highlight & monetize this? We create value around things that buyers don’t see. When you hire me, you are hiring an expert team that utilizes best-in-class outreach, personal selling and buyer retention programs to make your project the “new highest comp” in the area.
Risk management practices
Rule #1: protect the client to minimize risk. I work closely with your BRE deputy, budget preparer and attorneys to ensure that you have a thorough and complete package and the approval processes are smooth and expedient. I can also provide development-to-HOA transition meetings to ensuring a seamless transition for buyers.
Post close services
The work does not stop at the close of escrow. Once the development is fully sold out, buyers expect HOA creation, management, property overview & training and transitional services for “punch list” items. I can guide this entire transition so each buyer remembers the developer and their product as a well branded, superior product.
Loan sourcing
I can introduce you to the appropriate institutions for buyer financing; whether it’s a big bank, insurance company or investment bank. With the selected lender, I will help to put an attractive financing package together for all buyers.